Welcome to California San Francisco Bay Area College Planning Specialists 

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Thousands of qualifing and non-qualifing families have drastically reduced education costs at the colleges of their choice while reducing their need for loans and preserving their retirement and their current lifestyle! We specialize in getting Northern California and San Francisco Bay area students into the college's of their choice by giving them expert financial and college admissions advice. 

When it comes to saving and paying for college, a Bay Area College Planning Specialists Certified Advisor can help make a college education an affordable reality. A Bay Area College Planning Specialists Certified Advisor also has the expertise to help you develop the best plan possible and make the best financial choices for you and your family.

Many financial advisors and CPA's have not been trained in the specialty of college financial planning and are therefore limited in the assistance they can provide. But when it comes to college financial planning, a Bay Area College Planning Specialists Certified Advisor can deliver the highest caliber of knowledge and service.

With a record 3.8 million high school graduates this year-- more than at the peak of the baby boom generation – the nation’s elite colleges will be flooded with applications, creating more competition than ever for limited spots in freshmen classes across the country.

Bay Area College Planning Specialists consult families on how to choose the right college program and affordably pay for it. Our programs keep both parents and students informed about the latest college financial aid and admissions news by implementing creative and ethical planning solutions to maximize all untapped financial aid resources. Our specialty, as college consultants, is in getting the information parents and students need and the results your looking to acheive.

You deserve the piece of mind that comes from working with a trusted Certified Advisor. Take charge of your financial future by working with a Bay Area College Planning Specialists Certified Advisor to develop your personal plan to pay for college without going broke.  


 How to Pay for College in The Current Economic Recession:  

Many California parents have witnessed their 529 college funds, stocks, mutual funds and savings portfolios greatly reduced within the last few weeks. A growing number of California San Francisco Bay Area parents have lost their jobs due to the current Wall Street demise. Read More 


Bay Area Free College Planning Workshop Updates: 

The cities to host future workshops will be Woodland, Davis and Oakland, Palo Alto, San Jose, Milpitas, Lodi and in Tacoma, Washington.

More dates, times and locations are coming the first of the new year. We cater to groups, companies and organizations and will customize a workshop especially for your group. 

More Information 


Recent College Planning Specialists Testimonials:  

My wife and I came to Gerna after a free presentation that he provided in our area about college financial aid assistance. I was very proud of our daughter when she was accepted to UC Santa Cruz. The first year we paid all cost out of our pocket, and at that time I had started a software company and was not receiving a salary. I started working with Gerna early in the year to see if we could qualify for any financial aid for the upcoming year since we no longer had the money to cover costs. Read More 


 Get College Student Application & Admission Consulting Services Now! 

ApplyWise is the first of its kind: a nationally recognized online college admissions counseling program that provides college-bound Juniors and Seniors with the online college consultant guidance and specific tools needed to navigate successfully through the college admissions process.

“This is the first endorsement I have made of a product in the admissions field, other than a book. It gives good advice and teaches students to think for themselves, rather than provide simple answers...

I urge you to consider ApplyWise on its merits, as I have done.” 

Jon Reider 
Guidance Counselor and former Senior Admissions Officer at Stanford University   
Bay Area Applywise 

We are here to make parents feel confident that their student has an attainable plan to get into a college program of your choice comfortably. 

You deserve the piece of mind that comes from working with a trusted Certified Advisor. Take charge of your financial future by working with a Bay Area College Planning Specialists Certified Advisor to develop your personal plan to pay for college without going broke.   

Get your share of the over $100 billion in grants and financial aid that is awarded each and every year. 

 

  Phone 510-686-7979                                               Fax 510-405-8880

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